How to View and Interpret Campaign Reporting and Metrics

• Step 1: Click Campaigns in the header menu
• Step 2: Click Campaigns in the left-hand sub menu
• Step 3: Locate your desired campaign and click the reporting icon in the grid

Interpreting the Graph:

• Delivered - Number of confirmed recipients that received an email
• Opened - Number of total times an email was opened (counts multiple opens per email)
• Clicked - Number of total times links were clicked (counts multiple clicks per link)
• Bounced - Total number of emails permanently not delivered (hard bounces) 
• Unsubscribed - Total number of recipients that unsubscribed 

Interpreting the Percentage Table:

• Delivered - Number of recipients that received an email compared to the number of recipients that you requested to send an email to
  
  This statistic indicates the validity of your email addresses in your mailing list.
  
  
• Opened - Number of unique opens compared to the number of delivered recipients
  
  This statistic indicates how engaged your mailing list is and how meaningful and effective your subject lines are.
  
  
• Clicked a link - Number of unique recipients that clicked at least one link compared to the number of delivered recipients
  
  Also known as unique click-through rate (UCTR)
  
  This statistic is an overall measure and can indicate how compelling and effective your email subject and copy are. The benefit of comparing this statistic to your delivered group size is that you can discern engagement levels for that particular mailing list.   
  
  
• Clicks per opens - Number of unique recipients that clicked at least one link compared to the number of unique opens
  
  Also known as unique click to open rate (UCTOR)
  
  This statistic can indicate how compelling and effective your email subject and copy are. The benefit of comparing this statistic to your unique opens is that you can gain a measure of engagement, regardless of the size of your particular mailing list and how that changes over time. You also gain a measure of interaction, that is, out of those who viewed your content, how many were persuaded to take action from it. 
  
  For example, if your mailing list gains more subscribers, your 'clicked a link' stat may drop as this stat is compared to the entire delivered group; however, your 'clicks per opens' may remain stable.
  
  
• Bounced - Number of bounces compared to the number of delivered recipients
  
  Bounces refer to hard bounces, emails that permanently failed and were not received by the intended recipient. Sometimes, soft bounces can occur if a recipient has a full inbox. If a soft bounce occurs, the system will attempt a re-send before marking it as a hard bounce. Bounces are useful in indicating how valid the email addresses are in your mailing lists. 
  
  
• Unsubscribed - Number of recipients that unsubscribed compared to the number of delivered recipients
  
  It can be useful in indicating the proportion of our mailing list that remains interested in your services. 
  
  
• Marked as Spam- Number of recipients that marked the email as spam compared to the number of delivered recipients

Interpreting the Recipient Activity Tables:

The recipient activity tables give a snapshot of recent activity. You can download these tables to show a complete history of all related activity by clicking the export icon next to the table title.

• Last 5 opened - last 5 recipients that recently opened your email
• Last 5 clicked - last 5 recipients that recently clicked on a link in your email
• Last 5 unsubscribed - last 5 recipients that recently unsubscribed
• Link Activity - last 5 recently clicked links

List Report

To review a list of your mailing list and to see a summary of their engagement with your email campaign, use the toggle menu on the top right-hand corner of your campaign report.

The list report shows you:

• Campaign title, date, subject and total mailing list subscribers
• List Criteria - the search parameters used in creating the mailing list
• A grid of all mailing recipients and their open, click, bounce and unsubscribe behaviour
• A grid of all mailing recipients with action buttons 'view' to see the lead